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A Jaspar alternative for B2B companies who want their blog written from what they know
Jaspar is a capable marketing AI with a large library of agents. If your team writes a lot and wants a tool that helps each person write faster, Jaspar is a fair choice. Propaganda is for companies where nobody has the time, and the knowledge is sitting in calls and Slack.
| Jaspar | Propaganda | |
|---|---|---|
| Built for | Marketers and teams who write content with AI help | Companies with plenty to say and nobody to write it |
| Where ideas come from | You, through prompts, agents and uploaded material | Your calls, Slack and posts, plus search, AI answers and news |
| Brand voice | Learned from your content (2 voices on Pro, unlimited on Business) | Your voice, written down in the knowledge base and applied to every post |
| Company knowledge | Uploaded assets (5 on Pro, unlimited on Business) | Claims with sources, checked against each other, kept current |
| Who does the work | Your team, with agents | Propaganda's agents pitch and write. You approve. |
| Channels | Canvas content, agents and integrations such as Webflow and Google Docs | Blog (hosted or headless), newsletter, LinkedIn, X and Facebook |
| A human | Account management on Business | A named person from $999 a month |
| Price | Pro from $59 per seat a month billed yearly; Business by quote | Free plan; $500 a month; $999 a month with a human; Teams from $5,000 a month |
Competitor details are from Jaspar's public pricing page, checked in November 2026. Plans change, so confirm on their site.
What Jaspar does well
Jaspar offers a canvas for writing, more than a hundred prebuilt marketing agents, brand voices, a knowledge area for your own material, and integrations with tools such as Webflow, Google Docs and Slack. Pro is priced per seat, and the Business plan adds a no-code builder for custom agents, an API, and admin controls. For a team of marketers who each write every day, that is a lot of useful surface.
Where Propaganda is different
It starts from what you already said
Most AI writing tools wait for a prompt. Propaganda reads your calls, your Slack and your posts, and keeps a knowledge base of what your company believes. Its agents look for the stories worth telling and pitch them to you. You don't have to know what to ask for.
Every claim is checked
Each draft is checked against the knowledge base before you see it, which catches claims your company never made and contradictions with what it has already said. You still read every draft before it goes out. A brand voice tool controls how text sounds. This checks what it claims.
You approve; you don't operate
You approve every pitch and every post before anything goes out. Between those two decisions there is nothing for you to run, no seats to manage and no agents to choose from.
One knowledge base, every channel
The same source feeds a hosted or headless blog, a newsletter, and posts for LinkedIn, X and Facebook, so they never contradict each other.
Who should pick which
Pick Jaspar if
- You have several marketers who write every day and want faster drafting.
- You want a library of agents and a canvas your team operates.
- You need seat-based governance, SSO or an API on the Business plan.
Pick Propaganda if
- You don't have the people to write, but you do have calls, Slack and opinions.
- You want posts that stay consistent with what the company actually says.
- You would rather say yes or no to a pitch than open a writing tool.
Price, plainly
Jaspar's Pro plan is $69 per seat a month, or $59 a seat on a yearly commitment; Business is by quote. Propaganda is priced per company, not per seat: Propaganda Light, the editor and a hosted blog on your own domain, is free; the whole machine is $500 a month; a named person from $999 a month; Teams from $5,000 a month. See pricing.
Try it before you decide
Writing fingerprint is a free tool that scores how closely a draft's habits match writers people read on purpose. Paste in a draft from any tool, ours or Jaspar's. To see the full system, read how it works.
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