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AirOps builds content workflows. Propaganda keeps your company straight.
AirOps is good. If you have a content team and want to hand them workflows they design themselves, go look at it. Propaganda is for companies without that team, who'd rather be right than be everywhere.
| AirOps | Propaganda | |
|---|---|---|
| Where ideas come from | Keywords, prompts, your workflows | Your calls and Slack, plus search, AI answers, news and watched sites |
| Brand knowledge | Documents and brand kits you upload | Claims with sources, checked against each other, kept current |
| When a fact changes | You update the doc. Eventually. | Every piece that used it gets flagged, with the fix |
| Who builds the workflow | You | Done. You approve. |
| Channels | Content for your CMS | Blog (hosted or headless), newsletter, social, sales collateral |
| Goals | Traffic and AI visibility | Four goals, including whether you're telling the truth |
| A human | Enterprise plans | A named person from $999 / month |
| Has the word "Air" in their name | Yes | No. It's not 2016. |